Novi Vinodolski is the picturesque tourist center on the northern part of the Adriatic coast on the Riviera of Novi Vinodolski at the entrance of the Vinodol valley. In 1878, thanks to the evergreen vegetation and mild Mediterranean climate, clean sea and air it gained the position, after Opatija, of being tourist pioneer of the seaside region. Novi Vinodolski, along with its hotels and apartments, has many restaurants which serve wonderful seafood and traditional cuisine. The soul of the town is represented by the rests of the cultural heritage: walls of the Roman fortress "Lopsica", rests of the Paulist friars' monastery, Frankopan citadel with stronghold, cathedral, chapel of the Holy Trinity and St. Marin on the homonymous islet, the house of the brothers Mazuranic, reading club and library from 1845, homeland museum and gallery, the old core of the town as well as the preserved authentic folklore of this town. The traditional hospitality of the population, crystal-clear sea, town and surroundings without industrial pollution, circulating of mountain air from high forests in the nearby hinterland grant to Novi Vinodolski inestimable ecologic advantages especially for the development of the tourist and hospitality industry. Sports and recreation constructions, open air and indoor swimming pools with seawater, saunas and other facilities for tourists' personal needs have been built. The sea of the town port with moors for boats, petrol stations, a crane and a ramp for lifting up and floating the boats, parking grounds for cars, trailers and boats are intended for nautical tourists for whom the service of aid and rescue at sea is organized too.
In history, Novi Vinodolski affirmed itself as political and cultural centre of the Principality of Vinodol ("Vinodol" - "Vallis vinearia") and with "The Vinodol Code" in 1288. It was the craddle of a pleiad of writers of the family Mazuranic.
The medical and pharmaceutical services, TT services and telecommunications, banks, exchange offices, portmaster's office and other personal services satisfy the needs of tourists and the local population.